How Social Networking Works in Marketing:

Marketers use social networking for increasing brand recognition and encouraging brand loyalty. Since it makes a company more accessible to new customers and more recognizable for existing customers, social networking helps promote a brand’s voice and content.

For example, a frequent Twitter user may hear of a company for the first time through a news feed and decide to buy a product or service. The more exposed people are to a company’s brand, the greater the company's chances of finding and retaining new customers.

When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time.

Why Small Businesses Should Have Marketing Through Social Media:

1. Your customers are on social media.

2. Consumers will be more receptive to your messages when marketing through social media.

3. Marketing through social media can help increase brand recognition.

4. Social media advertising allows you to target and retarget ideal consumers

5. Marketing through social media is cost effective.

https://www.investopedia.com/terms/s/social-networking.asp